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The Black Sheep Chiro Podcast is the #1 chiropractic podcast for relationship-centered chiropractors. If you are a chiropractor who wants to use chiropractic marketing and business strategies that help you connect with people and building relationships…if a thriving, people-centered chiropractic practice excites you, this is the podcast for you.

Chiropractic Marketing For Relationship-Centered DCs

Black Sheep Chiro Podcast Archives

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No matter how successful you are as a chiropractor, you will always have problems. No, that's not me being a pessimist, it's just the way life is...for everyone...not just chiropractors. That means that problem-solving skills are incredibly important. 

In this episode, I talk about the IDEAL problem-solving model. I discuss how to go from identifying your problem to putting rubber to the road. Enjoy!

Black Sheep Chiro Podcast

199: IDEAL Problem Solving

Every chiropractor experiences ups and downs. It doesn't matter if you have been in practice for a day or a decade. But not every chiropractor deals with ups and downs in the best way.

In this episode, I talk about the ups and downs of chiropractic practice. I discuss 6 tips to help you get the most out of the ups and downs. I'll warn you...these aren't easy. I'm still working on several of them myself. Enjoy!

198: Ups and Downs

Who's your perfect patient? Who do you help? Many chiropractors answer this question with something along the lines of "anyone with a spine." Unfortunately, that answer is wrong. There are a lot of people "with a spine" who are a bad fit for your office, and that's OK.

In this episode, I talk about the perfect patient. I discuss why every chiropractor needs to get clear about who they help. I talk about how knowing your perfect patient will have an impact on your branding, messaging, marketing, services, products and pretty much everything else related to your chiropractic practice  Enjoy!

197: The Perfect Patient

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How doesn't like referrals? Chiropractors love them and rightfully so. But a lot of chiropractors don't get very many (if any) medical referrals. Is there a reason for that? I think so. 

In this episode, I talk about why some chiropractors will never get medical referrals. I discuss a simple way to start getting more referrals from medical doctors, and I share a little nugget at the end that is worth sticking around for.  Enjoy!

196: Do THIS And Get More MD Referrals

Chiropractors don't go to school to be marketing experts or business owners. I get it. But for most chiropractors, marketing and business skills are what will give them the opportunity to be a successful chiropractor. The good news is that there are a number of tools and services that will help chiropractors grow. The bad news is if a chiropractor doesn't understand their business/marketing, trying to take a shortcut will only lead to more frustration.

In this episode, I talk about the dangers of marketing shortcuts. I discuss the importance of a chiropractor taking responsibility for their business and marketing. I also talk about the right way and the wrong way to get help with your marketing.  Enjoy!

195: Beware of Marketing Shortcuts

Chiropractors find themselves in a difficult right from the start. They go to school to be a chiropractor, but then they have to become business owners and part-time marketers in order to be successful at chiropractic. Anyone who says it's easy to be a successful chiropractor is either lying or nieve. 

In this episode, I talk about the reality of success. I discuss the importance of adaptive capacity, and why it's necessary for chiropractors who want to be successful both in their personal lives and their professional lives.  Enjoy!

194: How High Is Your Adaptive Capacity?

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Life is hard. There is a certain amount of resistance that comes with trying new things and attempting to grow. Many of us have this idea in our heads that someday life will get easier. Somehow we will arrive at a place of no resistance. That's crazy.

In this episode, I talk about the resistance that comes with change/growth. I discuss the two things that often happen if you endure resistance long enough and I talk about why one of them is more important than the other. I also challenge you with a new goal. Instead of trying to avoid difficulty, there is something better.  Enjoy!

193: Where Did We Get This Idea?

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Marketing is a key component to any successful chiropractic practice. But not all marketing is created equal. Some marketing strategies take longer than others before you start benefiting from it. It's important to know this so that you can be smart about the chiropractic marketing you choose. 

In this episode, I talk about the different timeframes for marketing. I discuss which forms of marketing have a tendency to take longer than others. I also talk about ways you can shorten the timeframe required to get a new patient in the door. Enjoy!

192: Chiropractic Marketing Turnaround Time

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There are about a million different combinations of systems and strategies that can result in a successful chiropractic practice. Your practice doesn't have to look like anyone else's. That's exciting. But if you want to be a relationship-centered chiropractor, you have to always ask the question, "Is it building relationships?"


In this episode, I talk about what it means to be relationship-centered vs being patient-centered. I discuss the importance of finding the marketing and systems that work well for you. Then I talk about why it's so important for every relationship-centered chiropractor to ask themselves, "Is it building relationships?" Enjoy!

191: Is It Building Relationships?

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You may have never thought about it before, but as a chiropractor, you are in a leadership position. You are leading your patients. You are leading your staff. But not all leaders are created equal, and not all leadership styles are the same. 

In this episode, I talk about two different styles of leadership. I talk about the pros and cons of being a buffalo leader. I talk about the pros and cons of being a goose leader. Which one are you? Enjoy!

190: Leadership - Buffalo or Goose?

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Change is hard. I'm sure you know that already. Whether you are trying to help your patients change or you are trying to change yourself, lasting change can almost seem impossible at times.

In this episode, I talk all about creating lasting change. I talk about 3 ineffective ways that we try to get people to change. I also talk about 3 effective ways to facilitate change in yourself and your patients. Enjoy!

189: How People Change

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I'll say it again...online reviews are VERY important for your chiropractic marketing. People trust online reviews just as much as they do a word of mouth referral. So hopefully you are taking the importance of online reviews seriously and actively adding them to your sites like Google and Facebook.

Recently, Google made a change in how it handles online reviews. Chiropractors used to be able to use what is called a "review gateway" to help filter out potentially negative reviews. Google has decided that they don't like that and in this episode, I talk about what you should know to keep from hurting your rankings. Enjoy!

188: Google Doesn't Like Your Review Gateway

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A great question can really get the mental juices flowing. A lot of times chiropractors get so caught up in the day to day that they don't stop to think about what they are doing or where they are going. I want to help you change that today so I'm challenging you to answer 7 success questions.

In this episode, I the importance of asking and answering great questions. I discuss why so many chiropractors get caught in a trap of doing what other people do instead of being their own person. I also challenge you to answer 7 success questions in the next 7 days. Lots to think about in this episode. Enjoy!

187: 7 Success Questions

Advice is great in the right context. But a lot of people are what I call UAGs...Unsolicited Advice Givers. Unsolicited advice is rarely effective. It can even be damaging to your relationship with the person you are giving advice to. 

In this episode, I talk about the limitations of advice. I talk about what makes good advice. I discuss why unsolicited advice is so annoying to people, and 3 things you should do instead. Enjoy!

186: Unsolicted Advice

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Have you ever heard someone say, "If I can do it...you can do it?" Well...that statement is false and there are reasons for that. One reason is that everyone is different. Your situation is not my situation. Your skills are not my skills. Another reason is motivation. The best information and strategies in the world without motivation won't work.

In this episode, I talk about the importance of personal motivation. I why you shouldn't try to change your own motives any more than you should try to change your patient's motives. I discuss why information alone is rarely the answer to your problems, and I talk about how you should treat every piece of advice going forward (including mine). Enjoy!

185: Motivation

All good things have to come to an end, right? After a lot of thinking and business evaluation, I decided to make some changes to the podcast. In this episode, I talk about how this is my last podcast (sort of). I discuss why it is important to take time during the year to evaluate and tweak your marketing/business. I also talk about why excellence is in the tweaking and explain what to expect going forward. Enjoy!

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184: My Final Podcast

What you are doing isn't as important as who you are becoming. It's a thought that I have been chewing on for weeks now, and I can't seem to get it out of my head. So much of the chiropractic success conversations are about what chiropractors should do and not about who they need to become. The more successful version of you is a different person. If you aren't actively becoming different, you aren't really heading in the direction of your success.

In this episode, I talk about the importance of becoming. I give several examples of people who are doing good things but not becoming better. I discuss why an outside-in approach to success will never work in the long run, and I challenge you to take some time to really consider who you are becoming. Enjoy!

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183: DOING Isn't The Most Important Thing

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Are you really learning anything? That's an interesting question. We live in a world where there is a TON of information available. Even with Black Sheep DC there's a weekly eNewsletter, a podcast, and the Academy. That amount of content alone would take someone months if not years to consume. But just because someone consumes content, does that mean they actually learn something?

In this episode, I talk about the difference between being taught and actually learning. I discuss why learning is a participation sport and how so many chiropractors get it wrong. I also talk about the importance of becoming different and the 2 things you have to do consistently to actually learn something. Enjoy!

182: Are You Really Learning Something?

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A couple episodes ago, I talked about thinking long-term & short-term. This podcast is a bit of an extension of that thought. I recently read a story about a guy who was doing crazy well in life and through some unforeseen circumstances...he ended up homeless. That sucks. Success now does not guarantee success later. If you want to be successful for the long-haul (YOU DO), there are a few things you are going to need to do.

In this episode, I talk about the important things that will help you be successful and stay successful. I discuss what can make a chiropractor a one-hit-wonder along with why so many chiropractors experience the frustration of continual ups and downs. I also talk about a few things that will keep you from being the Blockbuster of chiropractic. Enjoy!

181: Don't Be Blockbuster Chiropractic

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How many times have you had someone come up to you and want to talk after finding out you are a chiropractor? I know for me, it happened a lot. When I was younger, I used to misread these situations and ended up wasting a lot of time. Now, I have a better understanding of how to handle them and get the most out of it...if there is even the potential.

In this episode, I talk about how to handle conversations outside of your office. I discuss what happens when you misread the situation. I talk about why people will go to a different chiropractor after you have spent so much time talking to them. I also give you a list of DO's and DON'TS to keep in mind when having conversations on the outside. Enjoy!

180: Conversations on the Outside

Chiropractors can be odd folks at times. But in this case, chiropractors are like pretty much everyone else. We get stuck in the trap of thinking only short-term about our goals and forget to think long-term. On the rare occasion, chiropractors think too long-term. Both are a problem, and I'll tell you why.

In this episode, I talk about the dangers of thinking only short-term when it comes to your business. I talk about the problem that it causes and why it's NOT a trap you want to get stuck in. I also discuss the other side of the coin. I talk about why ONLY thinking long-term can kill your business growth and why the best businesses make a point to balance both short-term AND long-term. Enjoy!

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179: Thinking BOTH Long-Term & Short-Term

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In episode 176 of the podcast, I talked with Blake from ChiroSpark.com about video. We covered a ton of ground, but I wanted to go back and discuss the basics. What does a chiropractor need to know in order to get started with video?

In this episode, I talk nuts and bolts of video. I discuss what equipment you need and which of it is most important. I talk about how long your videos should be. And I talk about a few expert video quick tips that will help you create your best chiropractic videos. Enjoy!

178: Getting Started With Video

Your chiropractic website is your marketing hub. Pretty much ALL of your future patients will visit it at some point before coming to their first appointment. It's important to spend the time getting your website right.

In this episode, I talk about the second most visited page on your chiropractic website. I talk about why all your new patients are visiting that page. And I discuss 5 tips to optimize this all so important page. Enjoy!

177: About Your About Page

I have a treat for you guys today. Recently, Blake from ChiroSpark.com agreed to help me out. He and I had a conversation about how chiropractors can use video marketing and YouTube. My original plan was to ONLY add that content to the Academy member's area, but I decided to share it with the Black Sheep Chiro Podcast community as well. 

In this episode, Blake and I talk about all things video. We discuss what the big hangups often are when chiropractors are getting started with video. We discuss YouTube video vs Facebook video. We talk about what you need to do to get your videos notice. You are going to want to check this one out. Enjoy!

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176: Mastering Video with Blake Kalkstein from ChiroSpark.com

Last week Billy Sticker from ChiroCandy.com helped me out with a training for my Academy members. Billy has always been super willing to help me when I ask. There was well over an hour worth of FB ads goodness, and I decided to share a few nuggets with my podcast subscribers.

In this episode, I talk about 6 simple FB ads tips that will help you get the most out of your advertising dollar. I discuss who you may want to target. I talk about retargeting ads, the type of content you should have in your ads, and much more. Enjoy!

175: 6 Simple Facebook Ads Tips

There is SOOO much information available these days. If you want to learn how to improve chiropractic marketing, you can. If you want to learn how to improve your chiropractic business, you can. Lack of information is NOT the problem in this day and age. The BIG problem for most chiropractors is they don't apply what they learn.

In this episode, I talk about the dangers of learning but not applying. I talk about one major thing that seems to separate successful people from unsuccessful people. And I give you 2 promises...things that WILL happen if you start applying what you learn. Enjoy!

174: What Are You Doing?

Recently, one of my Academy members asked me for more information about VIP lists. It's a concept that I've talked about on and off over the years. The general idea is simple, although everyone is valuable, not everyone is of the same value to your practice. This is important to understand because it can help optimize your marketing.

In this episode, I explain the importance of having a VIP list. I talk about how it can affect both the time and money you spend on marketing. I also give a real-world example of how to use a VIP list in your marketing systems. Enjoy!

173: Understanding Your VIP List

Young chiropractors are in a bad situation. They learn how to be a chiropractor but they don't learn how to run a business. Then they are thrown to the wolves selling all sort of chiropractic services and products. Which ones are good? Which ones are bad? How do you know when you don't know?

In this episode, I talk about the importance of a healthy BS meter. I also discuss 8 tips that can help you make better decisions when it's time to buy. Enjoy!

172: A Healthy BS Meter

Many times I have talked about the importance of community as is relates to a people-centered chiropractic practice. Building community isn't the sexiest thing in the world, but it's one of the most valuable things a chiropractor can do.

In this episode, I explain the importance of building community for a people-centered chiropractor. I talk about the dangers of relying too much on technology and strategies. I also discuss how community affects paid marketing, retention, and referrals. Enjoy!

171: Community = Job Security

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Last week, one of my Academy members asked me about email blasts. It's not something that I hear chiropractors doing a lot to grow their practices, but it is out there. Before you say YES or NO to trying an email blast, there are some things you should know. 

In this episode, I explain what an email blast is. I talk about what is hype and what is not. I discuss several important questions you need to ask before going forward, and how to determine if you made the right decision. Enjoy!

170: Should You Email Blast?

Running a business isn't easy. Running a successful business isn't easy. Running a failing business isn't easy. But one of the things that you will notice is that successful businesses have a tendency to make things easy for their people. Chiropractors usually do a poor job of this.

In this episode, I talk about the importance of making things easy. I discuss the 2 things that happen when we complicate things. I also give several examples of areas where chiropractors need to ask themselves "Is it easy?" Enjoy!



169: Is It Easy?

Seems like everyone wants to skip steps. Everyone wants to be an expert right out of the gate. Everyone wants to be freakin' awesome their first day on the job. Chiropractors are no exception.

In this episode, I talk about the process. I talk about the 5 steps that make up a successful process and what happens if you get it right vs if you screw it up. Enjoy!

168: The Process

Chiropractors who have been in practice for more than a minute will tell you that not everyone who shows up at their office is a good fit. Sometimes you attract the wrong people. It happens. But it shouldn't be happening all the time. 

In this episode, I talk about what it means to be the "wrong" patient. I discuss 3 different strategies that chiropractors use to deter the wrong patients and what I don't like about those strategies. I also talk about what the real problem is and what you need to change if you want to avoid attracting the wrong people. Enjoy!

167: Avoid Attracting The WRONG People

There is a lot that goes into chiropractic marketing and business if you want to have a successful chiropractic practice. It seems like there is more and more to learn every day. It can be VERY overwhelming and that's NOT good.

In this episode, I talk about the 7 BIG pieces that make up a successful people-centered chiropractic practice. I give a few examples of each and I discuss why it's so important to correct any blind spots that you have in your practice. Enjoy!

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166: 7 Pieces Of A People-Centered Practice

This podcast is a little different. I'm calling it a "marketing mashup." So instead of talking about one bigger topic, I decided to cover several smaller topics in one podcast. 

In this episode, I talk about the complicated ad structure of Google adwords and FB ads. I explain how to use the campaign/ad set/ads structure and why you should do it. I discuss my recent negative review and how to handle them. I also talk about contracts. When are they necessary and at what point do they become insane! Enjoy!

165: Marketing Mashup - Ads, Reviews, and Contracts

Chiropractor often like to compare themselves to other chiropractors. They often worry too much about what others are doing and don't focus enough on their own practice. This is a very dangerous thing to do and it can ultimately kill a chiropractic practice.

In this episode, I talk about the dangers of comparison. I talk about how successful businesses look at other business models. I also discuss when and how a chiropractor should look at other chiropractors, and I give several tips that will help you stop comparing and grow. Enjoy!

164: Don't Worry About McDonalds

One of my Academy docs asked me why some professionals are using emojis in their facebook posts. The short answer is that I think it's an attention gimmick and it's sort of silly. But does that mean you shouldn't do it or that it's wrong?

In this episode, I talk about the pros and cons of marketing gimmicks. I give a few examples of chiropractic marketing gimmicks, and I discuss 2 things you need to be sure to do if you are going to try a business/marketing gimmick. Enjoy!


163: Handling Chiropractic Gimmicks

All things being the same, people usually go with whatever is cheapest. That doesn't make them bad. It's just common sense. People do that with chiropractic also. If they can't see any difference between chiropractors, they often default to whoever is the cheapest.

In this episode, I talk about the importance of being unique. I talk about 3 things that will separate you from other chiropractors in your area. And I discuss several common mistakes that chiropractors make that make them just like every other DC. Enjoy!

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162: 3 Things That Make You Unique

When running a chiropractic practice, it's important to make level-headed decisions. But that's not always easy when emotions come into play. That's not to say emotions are bad. They aren't. Emotions function like a filter and can reek havoc when left unchecked. 

In this episode, I talk the dangers of letting your emotions run your business. I discuss how emotional highs and emotional lows can cause you to distort facts and the steps you need to take to help you regularly make good business decisions. Enjoy!

161: Emotional Ups & Downs

There are about a million different reasons why people choose to go to the chiropractor. Most of those reasons can be boiled down into three categories: pain care, maintenance care and wellness care. Now, I believe there is a place for all of it in chiropractic, but it's a mistake to try and make everyone fit into the category we personally prefer. 

In this episode, I talk about the 3 different ways people use chiropractic. I talk about the importance of presenting those ways as separate options, the importance of explaining each option to patients, and the danger of trying to make decisions for patients. Enjoy!



160: Pain. Maintain. Well.

So much of what we do as chiropractors is WAY TOO COMPLICATED. When things are too complicated it interferes with our ability to connect with patients and it makes running a business a nightmare. There is a lot of wisdom in the old saying "Keep It Simple Stupid."

In this episode, I talk about the power of simple. I discuss why it's easy to get sucked into complicated business and marketing strategies and why that's rarely a good thing. I give several examples of things chiropractors usually complicate and some tips on what to do about it. Enjoy!

159: The Power of Simple

Search engine optimization isn't something that most chiropractors understand. Frankly, it's not something that most chiropractors want to understand. Regardless, SEO is very important for chiropractors hoping to get more new patients from the internet. So if that's you, it would be in your best interest to have a better understanding of chiropractic SEO.

In this episode, I explain why every chiropractor should care about SEO. I explain the basics of chiropractic SEO in a way that everyone can understand. I discuss why it's important NOT to try and trick Google. I also cover the things that Google looks for that will determine where your chiropractic website is ranked. Enjoy!

158: Understanding Chiropractic SEO

Every chiropractor should have a website. Hopefully, we can all agree on that. But unfortunately, there are a lot of common mistakes on chiropractic websites...even those created by paid chiropractic website services.

In this episode, I talk about the most common mistakes I see with chiropractic websites. I discuss the 3 most important pages on your website and why. I also talk about tips to optimize each page and which pages you shouldn't have on your chiropractic website. Enjoy!

157: The Most Important Pages On Your Chiropractic Website

I'm excited to introduce you to the All New Black Sheep Chiro Podcast. I have been talking about the changes coming to the podcast and this week, they are finally here.

In this episode, I talk about starting over. One of my Academy members asked what 5 things I would have in place if I started my practice over again. I thought this would be a great week to discuss that topic along with what you can expect from the podcast going forward. Enjoy!

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156: Starting Over

Change is a natural part of life. You can fight it. You can ignore it. Or you can understand it and take advantage. There are some BIG changes on the horizon for the WBS podcast. In fact, episode 155 is technically the final WBS podcast EVER.

In this episode, I talk about change. I discuss what happens when you change too fast and also what happens when you change too slow. I talk about 6 things to keep in mind that will help you take full advantage of change. I also discuss the upcoming changes to the WBS podcast and what to expect starting next week. Enjoy!

The WBS Podcast

155: Dealing With Change

The average chiropractor is more likely to spend hundreds of dollars each month on marketing rather than thousands. But there are those who spend more. Chiropractors are solicited to every day and some of that marketing requires BIG bucks. 

In this episode, I talk about two things you need to keep in mind when thinking about spending BIG money on chiropractic marketing. I discuss the two types of chiropractors who usually spend BIG money. I also talk about when spending BIG money on chiropractic marketing is a good idea and when it's NOT. Enjoy!

154: Spending BIG Money On Chiropractic Marketing

Networking is a powerful marketing tool for relationship-centered chiropractors, but there is a downside. Building networking relationships is just like building any other relationship. They take time and energy. There usually isn't an immediate payout. Because of that, many chiropractors don't invest the time and energy into networking that they should.

In this episode, I talk about the importance of building networking relationships. I also talk about the process and why you should still be actively networking even if you are short on time. Then I discuss a couple ways that you can network more efficiently. Enjoy!

The WBS Podcast for Chiropractors

153: Networking More Efficiently

I recently saw a chiropractor post a picture of another chiropractors recommendations. Someone had come to him for a second opinion. If you have been in practice very long, this is likely to have happened to you. I'm sure there isn't one perfect way of handling it, but there are some things you want to keep in mind.

In this episode, I talk about what you should NEVER do when giving a second opinion. I discuss a simple way to communicate how you are different without throwing another practitioner under the bus. I also talk about giving recommendations and the importance of honesty. Enjoy!



152: How To Give A Second Opinion

I week or so ago, I wrote an article about the Cheapest Chiropractor In Town. My intention was to eventually do a podcast about the subject because so many new and struggling chiropractors get hung up on cost. They start to think that people only pick chiropractors based on who is cheapest. But that's wrong.

In this episode, I talk about why chiropractors should never try to be the cheapest in town. I discuss why value is more important than cheap. I also talk about 3 things that will help you shift your mindset away from cheap and in the proper direction. Enjoy!

151: The Cheapest Chiropractor In Town

I've been talking a lot about online reviews lately because they are incredibly important for chiropractors who want to grow their practice. Regardless of whether you get more reviews all on your own or you use a review acquisition system like Get MORE Reviews, it all starts with the ask. 

In this episode, I talk about when to ask for an online review. I discuss the top 3 fail points for getting more reviews. I discuss the different options available to those using a review acquisition system vs those doing it all in-house. Enjoy!

150: When To Ask For Reviews

I talk all the time about the importance of a New Patient Special for chiropractors. But yet a new patient special is often overlooked or misunderstood. So I figured I would take a few minutes and talk more about why chiropractors should all have a new patient special or something similar. 

In this episode, I talk about what a new patient special is and what it is NOT. I discuss where on your website you want to have a new patient special displayed and why it is better than just having a "schedule appointment" option. Enjoy!

149: New Patient Specials

It's easy to be an expert when you are on the outside looking in. But there can be a big difference between what we think something is going to be like and what things are actually like. Often times when people fall in love with an idea, they have a hard time when reality doesn't match up. 

In this episode, I decided to talk about the difference between concepts and reality. I talk about how things like success, wealth, authority and influence are often very different in the real-world and why you are going to have to get messy if you want to achieve your goals. Enjoy!

148: Concepts vs Reality

I was recently asked to join another chiropractic podcast. Through the course of our conversation, I was asked what I thought about the current state of chiropractic. My immediate response is that chiropractic is divided, but I feel like that wasn't a very complete or helpful answer.  In this episode, I decided to talk about chiropractic. I discuss what I would classify as the good, bad and the ugly of chiropractic. Obviously, this is a much bigger topic than what can be covered in a few minutes, but at least we got started. Enjoy!

147: Chiropractic - The Good. The Bad. The Ugly.

Let's be honest...hiring, training and managing staff can be a pain in the butt. On the upside, a great staff can help a practice sore. The downside...a crappy staff is a practice killer!  In this episode, I talk about the value of a great staff. I talk about things to keep in mind when starting the hiring process and when you have gone too far. I discuss the most important thing to look for in your employees and give 2 of the biggest keys to creating a great staff. Enjoy!

146: 2 Keys To Improving Staff

I used to always hear in practice management circles that patient retention and patient visit average (PVA) were pretty much the same things. If you had high retention, you had a high PVA. If you had a high PVA, that meant you had high retention. But that's really not the case at all when you think about it. In this episode, I talk about the difference between retention and PVA. I also talk about what it means for a patient to be a lifetime patient and why a high PVA does NOT necessarily tell you anything about retention. I also discuss 2 simple tips to improve PVA and 2 keys to increasing retention. Enjoy!

145: Retention vs PVA

Chiropractors have a million things to do and NEVER enough time. Patients, marketing, business, staff, networking, social media...stuff, stuff and more stuff. The problem is that you only have so much time.  You can't add more time to your day, so you better start getting more out of the time you have.  In this episode, I talk about a SIMPLE but POWERFUL tip that will help chiropractors GET STUFF DONE! I discuss the importance of giving your attention to one thing at a time. I talk about the damage you do when trying to multitask. Do this one simple thing and you will be amazed at how much you get done. Enjoy!

144: The Best Way To Get Stuff Done

This is the last podcast of a 3 podcast series called "3 Things You Should Do." I talking about how you can simplify marketing/growing a chiropractic practice by doing 3 simple (not easy) things on a regular basis. In that last 2 episodes, I talked about the importance of meeting new people and connecting with people. In this episode, I talk about the importance of the invite...the ask...the CTA. I discuss why expecting people to "get it" is a HUGE mistake and why branding is NOT enough. I talk about the difference between asking and selling. And at the end of the podcast, I share some sage advice that will help you understand how the invite is connected to your retention. Enjoy!

143: 3 Things You Should Do (part 3)

This is podcast 2 of a 3 podcast series. I talking about how you can simplify marketing/growing a chiropractic practice by doing 3 simple (not easy) things on a regular basis. In that last episode, I talked about the importance of meeting new people. In this episode, I talk about the importance of connecting. I talk about why most people are not ready to be patients just yet and how deepening your connection with them will be essential to your long-term practice success. Enjoy!

142: 3 Things You Should Do (Part 2)

Holy smokes! There are so many options when it comes to marketing/growing a chiropractic practice. Seems like someone is selling something new EVERY day. Where do you start? What do you do? In this episode, I started a 3 part series talking about the 3 simple actions every chiropractor should do to grow their practice. I start by talking about the simple step that starts every new patient acquisition. I discuss the importance of always meeting new people and why it's an essential part of your practice growth. Enjoy

141: 3 Things You Should Do (Part 1)

It's better to be known for something specific than to be a generalist and known for nothing. Chiropractors often don't take advantage of this. They try to be known for everything, but that doesn't work. No one is known for everything.

In this episode, I talk about the importance of being known for something. I give several examples of businesses inside and outside of the chiropractic profession. I also encourage each chiropractor listening to get clear about who they help and what problem they solve. Enjoy!

140: Be Known For Something

I’ve talked about the importance of things like online reviews and SEO as it pertains to chiropractic marketing and getting potential new patients to your website. But that’s only part of it. What happens when they get there? Unfortunately, most chiropractic websites leave something to be desired. They actually hurt the new patient process instead of helping it. In this episode, I talk about a few simple things that every chiropractor should know about their website. I challenge chiropractors to take some time to clean up their website in the coming weeks so that they can start reaping the benefits of a new patient focused chiropractic website. Enjoy!

139: Three Chiropractic Website Tips

Online reviews used to be nice but not mandatory for chiropractors. But that has changed. Online reviews have become essential for all chiropractors and they are only going to become more important as time goes on. So if you are asking yourself IF your chiropractic practice should be getting more reviews, STOP IT! Start asking HOW your chiropractic practice should be getting more online reviews. In this episode, I talk about the how much has changed over the last few years concerning online reviews. I discuss why online reviews are important for both chiropractors who are doing a lot of online marketing AND chiropractors who are referral based. I also introduce the brand new GET MORE REVIEWS system which is designed to assist chiropractors in getting online reviews, and I go over the pros and cons of having an assisted system in place vs DIY. Enjoy!

138: Get More Chiropractic Reviews

Technology is awesome! There are so many technologies out there that can help chiropractors grow their practice. But just because you CAN do something that doesn't me you SHOULD. Chiropractors often take a good technology and turn it into something that disconnects them from people instead of connecting them. In this episode, I talk about technology in a chiropractic practice. I discuss the importance of using technology to connect with your community and the dangers of trying to take relational shortcuts. I also give a few examples of how NOT to use technology in your chiropractic practice. Enjoy!

137: Use Technology To Connect

The New Year is here! Happy 2018! I wanted to do a podcast talking about how chiropractors can have an awesome year, but I found myself a bit overwhelmed. There are SO MANY different directions that a chiropractor could choose that would lead to growth for their business. I decided to keep it simple and focus on 2 main things. In this episode, I talk the different areas where chiropractors need to focus on MORE in the new year. I talk about what still works and what has changed. I talk about a new focus for 2018 and why it’s important to pursue it now. I also discuss 2 simple things that will guarantee to help you have an awesome 2018. Enjoy!

136: Have An Awesome 2018!

The end of the year is here and that can be super exciting. Next year is going to be awesome. It's going to be the year that you take things to the next level. Boom! But what about this year? Sometimes looking back on the year it can be a bit depressing. Why didn't this year go so well and what can you do to make sure it never happens again?  In this episode, I talk about 2 reasons that chiropractors have a disappointing year. I talk about how they can change that in the coming year. I also ask a very simple question, "What do you wish you had started last year at this time?" I discuss the reality of starting new things and what role failure plays in success. Enjoy!

135: NEVER Again!

We've all done it. Sometimes we make life (and business) more difficult than it has to be. Failing to ask questions is one of those situations. When we try to guess what people are thinking, it adds a lot of unnecessary stress to our business and our life. The good news is that it can easily be corrected...you just have to ask questions. In this episode, I talk about the importance of asking questions. I talk about why it's a mistake to assume what people are thinking or what they are going to do. I also sidetrack and discuss a few New Year's marketing tips that will help you grow in the coming months. Enjoy!

134: Save Yourself The Trouble And Ask

Reviews have become a critical part of chiropractic business success. Chiropractors shouldn't be asking themselves IF they should be regularly adding reviews, but HOW they should be regularly adding reviews. Unfortunately, a lot of chiropractors spend the time and energy to get more reviews but they make mistakes when displaying them in public. So I decided to share a few review display nuggets to help out my fellow chiropractors. In this episode, I talk about the importance of regularly getting more reviews. I also talk about the most common mistake that chiropractors make when displaying reviews. And I discuss where the best places are to display your reviews online and offline. Enjoy!

133: How To Display Reviews

I realize the title of this podcast is a bit strange, but hear me out. I was watching an episode of The Big Bang Theory and they joked about how a monkey's do things that feel good...even to their own detriment. Well...it turns out, people aren't that much different. We often go around chasing a feeling and end up causing harm to ourselves in the process.  In this episode, I talk about the dangers of chasing your feelings. I talk about the problem with making decisions on emotional highs and emotional lows. I discuss the gap between what we think something is going to feel like and reality. I also give a few simple tips to help chiropractors make better decisions going forward. Enjoy!

132: Monkey With A Orgasm Button

A new year is coming and I want to offer a word of encouragement. If you want things to change. If you want to grow. YOU are going to have to change. You need to get outside of your comfort zone and try something new. But with that comes fear. It's OK. Fear is normal. Just don't let it stop you. In this episode, I talk about fear. I talk about what to do when you are afraid and how you can start conquering your fear as you grow your practice in the new year. Enjoy!

131: Something More Important

Networking is an important part of being a relationship-centered chiropractor. Remember, the more people who know you and like you, the easier it will be to grow your practice. One of the ways that many chiropractors network is by joining a Business Networking International (BNI) group.  In this episode, I talk about a few things to keep in mind when joining a BNI group. I also talk about the ONE main thing that you need to keep in mind or you will miss out on the greatest value your BNI group has to offer. Enjoy!

130: BNI Golden Nugget

I talk a lot about the importance of chiropractors being relationship-centered with their marketing. Not only is chiropractic very relational by nature, but most chiropractors aren't marketing experts. When you connect with people, you don't have to have the slick scripts and the flawless copy to grow a successful business. That's a good thing. In this episode, I get back to basics. I remind you guys the importance of being relational in your business and marketing. I also talk about the importance of running a good business and the two things you should consider with all of your marketing in the coming year. Enjoy!

129: You Don't Have To Be A Marketing Expert

I can't believe the end of the year is so close. This is the time when a lot of chiropractors look back on the year behind and look ahead to the coming new year. There are some simple questions that every chiropractor should ask themselves since the year is almost up. In this episode, I talk about a few questions that every chiropractor should ask themselves as the year closes out. I talk about what to expect in terms of healthy growth. I also talk about how to plan for success in the coming year. Enjoy!

128: End Of The Year Questions

I often talk about the importance of structure in your business. You need to have an established way of doing things. But sometimes businesses take things too far. Their policies and procedures start taking precedence over their people. That's a mistake. In this episode, I talk about when you should and when you shouldn't break your policies. I discuss the importance of understanding that there is always an exception to the rule. I give a few real-world examples of policies gone wrong, and I give you two simple steps that will help you along the way. Enjoy!

127: Breaking Your Policies

It's really easy to complain. If you aren't careful, it can become a habit and that's a big problem. What you focus on you magnify. If you focus on problems, you magnify your problems. The opposite of complaining is gratitude. Lots of studies have shown the amazing benefits of gratitude. I figured this Thanksgiving season would be a great day to talk about it. In this episode, I the power of gratitude. I talk about the dangers of focusing on the wrong thing, and how it can wreck your life even if you are reaching your goals. I also give you two simple tips that have helped me be more proactively grateful and I think they will help you too. Enjoy!

126: Power of Gratitude

I'm always trying to emphasize the importance of building relationships. It's not only important to you as a chiropractor, but it's important to our profession as a whole. We have a tendency to emphasize tactics instead of connections. That's a problem. In this episode, I discuss how relationships are your most important business asset. I talk about the danger of focusing your energy first and foremost on tactics. I also give a simple, real-world example of the power of relationships. Enjoy!

125: Your Greatest Asset

People often say about chiropractors "Once you go, you always have to go." That simply isn't true, but you can't just say that and expect it to go away. <a href="http://drjerrykennedy.com/blog/keep-going-chiropractor/">I wrote an article to patients about this very topic</a>, but I wanted to discuss it on the podcast as well. Much of this misunderstanding is our fault as chiropractors. We can do better. In this episode, I discuss why people have the "you have to keep going back" misconception about chiropractors. I discuss the different ways that patients can use chiropractic and why it's your job as a chiropractor do effectively communicate those options. Enjoy!

124: Once You Go...

Online reviews have become such an important part of marketing a chiropractic practice. Every practice should have systems and tools in place to regularly add positive reviews to their online presence. But not all reviews are positive. What do you do when someone leaves negative feedback? In this episode, I discuss the importance of regularly adding reviews. I talk about what you should NEVER do when someone leaves a negative review. I also give 3 options on how to best handle the situation. Enjoy!

123: What To Do About Negative Reviews

Regular people get to choose whether they want to start a business or not. Chiropractors...well...they don't. At least most of us don't. Most chiropractors are forced to start their own business or starve to death in a crappy associate position. Unfortunately, this results in a slew of chiropractors trying to figure out how to run a business when they really "just want to adjust". In this episode, I discuss the difference between a job and starting a business. I use the analogy of a coloring book to help chiropractors understand how to structure their business. And I talk about how structuring your business properly will result in less stress, higher productivity and an all-around better business for EVERYONE. Enjoy!

122: Paint What?

Money, money, money! So let's talk about money. Are you like most people and you only have 1 income source? It's pretty common, but that's rich people do. Rich people diversify their income. They have money coming from multiple places and you can too. In this episode, I discuss the importance of diversifying income. I talk about a few chiropractic stigmas that could keep you from making more money. I discuss the amazing income opportunities that you have as a practicing chiropractor and I give you 6 tips to help you as you diversify your income. Enjoy!

121: Diversify Your Income

Chiropractors LOVE new patients. Why wouldn't they? New patients are the life-blood of any chiropractic practice. But where do your new patients come from? Do you have multiple resources or do all your new patient eggs in one basket? In this episode, I discuss the importance of diversifying your new patient resources. I talk about the dangers of having only one new patient source even if it's awesome. I talk about a few categories that you want to consider and give 6 tips to help your new patient diversification. Enjoy!

120: Diversify Your New Patients

Networking is a fundamental part of having a relationship-centered practice. We are in the people business, so it makes sense that we would be growing our circle of influence throughout your community. There is a simple networking law...the more people who know you and like you, the easier your business will grow. In this episode, I discuss the importance of connecting with other business owners and professionals in your community. I also talk about a couple networking mistakes that chiropractors typically make and what you should do instead. Enjoy!

119: Two BIG Networking Mistakes

There are a lot of grey areas when it comes to chiropractic business and marketing. A lot of people are OK with it. A lot of people aren't. It usually depends on which side of the fence you are on. Most people don't like when they feel someone has taken advantage of them. Even if they were helped, the violation of their trust is a HUGE issue. In this episode, I a discuss a recent video that I posted that unveiled some questionable business practice in the chiropractic space. I talk about why integrity matters more in certain environments, and why it's more important for chiropractors than other businesses. I also give 2 tips regarding integrity that will really help you in the long run. Enjoy!

118: Fake Testimonials And Integrity

Referrals are such an important part of any chiropractic practice. They are often a staple of a relationship-centered chiropractic practice. But chiropractors often make mistakes when it comes to referrals, and those mistakes keep them from maximizing their referral potential. No good. In this episode, I a discuss few common mistakes that chiropractors make when it comes to referrals. I also talk about the different referral sources that are available and why viewing your patients as your ONLY referral source is just bonkers. Enjoy!

117: Know Your Referral Sources

Recently, I have been thinking a lot about what it means to "walk worthy." I believe that life has purpose and that each of us has a unique role to play. But how many of us are doing life well? How many of us are actually walking worthy of the unique life experience that we have been blessed with? In this episode, I discuss what it means to "walk worthy." I talk about the mistakes chiropractors often make in their professional and personal lives. I also discuss 2 keys to walking worthy and how they will result in real success. Enjoy!

116: Walk Worthy

Practice growth takes times and there is a process that growth takes. Often chiropractors fail to understand the different phases or try to skip steps and then get frustrated with their results. But you can't skip steps. You don't get to jump ahead. It doesn't work that way for practice growth and it doesn't work that way for growing anything else. In this episode, I discuss the 5 phases of growth.  I talk about common mistakes that chiropractors make and in which phase most chiropractors quit. I also talk about the different seasons of growth and something that every chiropractor needs to know about their success and their struggles. Enjoy!

115: Five Phases of Chiropractic Growth

Relationship-centered chiropractors are usually nice people, but is it possible that they can be too nice? I heard a conversation the other day where this topic came up. Someone referred to a guy as "too nice to be in business." The idea stuck in my head and I felt like I should talk about it. In this episode, I discuss what it means to be "too nice." I talk about whether or not being nice will negatively affect a chiropractor's practice. I also talk about a few other questions that chiropractors should be asking.  Enjoy!

114: Can A Chiropractor Be Too Nice?

Today we get to talk about something that not only does every chiropractor have a problem with, but every person has a problem with...blind spots. Blind spots are those areas of our life that we just can't see. Maybe it's a personal habit. Maybe it's a professional habit. Maybe it's just a tick or a mannerism that we are unaware of. Regardless, all of us have issues with blind spots. If we are not proactively handling them, they will stifle our success. In this episode, I discuss the problems with blind spots in our personal and professional lives. I also talk about 3 things that every chiropractor needs to do in order to properly handle blind spots.  Enjoy!

113: Blind Spots

Community and corporate talks are very popular amongst chiropractors. Talks will help you build trust in your community. They can position you as a health expert. All around, talks are a great way for chiropractors to grow their practice. But getting the opportunity to talk is usually the first BIG step. Often the inability to get talks set up is the #1 problem that chiropractors face when trying to do talks. In this episode, I discuss some of the myths surrounding community and corporate talks. I talk about the two ways that most chiropractors get talks scheduled. I discuss the pros and cons of each and give my recommendations on which of the 2 ways that chiropractors should use. Enjoy!

112: How To Schedule Chiropractic Talks

I get asked a lot about chiropractic care plans. Usually, it's either a chiropractic student or a young chiropractor hoping that I will just tell them what to do. Care plans can be confusing. Should you do 12-month care plans? Should you offer prepays? How many visits should you recommend?  In this episode, I discuss what traditional care plans are and where they came from. I talk about what I don't like about them, and the BIG mistake that relationship-centered chiropractors make when trying to avoid care plans. I also talk about 5 things that every chiropractor should do instead of care plans. Enjoy!

111: Should I Use Care Plans?

It may not be sexy to talk about chiropractic business fundamentals, but it's the fundamentals that most often keep chiropractors from growing the practice of their dreams.  In this episode, I discuss the 2 big chiropractic business mistakes that are crippling for chiropractors. I talk about the how to decide what you should work on in your practice and what you should wait on. I also discuss the #1 reason why members leave the Academy and what it really means for their success going forward. Enjoy!

110: Two BIG Chiropractic Business Mistakes

Last week, I talked about 6 ways I wasted money while I was in practice. This week, I talk more about money but this time it's about how to spend it. So many chiropractors spend money on things they don't need and are cheap in areas that would make the biggest impact. That's completely backward. In this episode, I talk about my one BIG rule when it comes to making big purchases. I talk about the difference between wants and needs. I also discuss the importance of understanding ROI and the questions chiropractors should ask themselves before pulling out their wallets. Enjoy!

109: How Should I Spend My Money?

Chiropractors need to understand that money is oxygen. Without it...your practice will die, and you will be forced to bag groceries at Kroger. Unfortunately, many chiropractors will spend money on things they don't need, while being cheap in areas that will help their practice grow. That's crazy.  But I'm not casting stones. I wasted money while I was in practice, too. None of us are immune to it.  In this episode, I decide to keep it light. I share 6 of my biggest wastes of money while I was in practice. I also talk about what I was thinking when I made those decisions and why it was wrong. Hopefully, other chiropractors can learn from my mistakes. Spend your money wisely. Enjoy!

108: Six Things I Wasted Money On In Practice

Everyone loves referrals, right? But not everyone gets them...or as many as they would like. Unfortunately, chiropractors often make some simple mistakes when it comes to referrals that virtually shut down the flow or referred new patients.  In this episode, I talk about two simple keys to get more chiropractic referrals. I discuss why patients refer, what percentage of patients refer, and why expecting everyone to refer is an emotional killer. I also discuss why the language we use is important, and how many chiropractors over complicate things. Enjoy!

107: Get More Chiropractic Referrals

Last week I talked about frustration and failure, this week I talk about the importance of adapting. Success is not a point at which you arrive. It's a process that you continue from the time you are born until the time you die. Are you committed to the process? In this episode, I talk about what happens to businesses (big or small) that fail to adapt. I discuss why understanding the process is important to success. I also discuss why chiropractors have to continue to adapt no matter if they are just getting started or they are on top of the world. Enjoy!

106: Adapt Or Die

Frustration is a part of life. It's normal. I realize that no one likes it, but frustration is made worse by the fact that people don't understand it. Chiropractors are no different. Yes, chiropractors are people, too.  In this episode, I talk about frustration and the difference between good frustration and bad frustration. I also discuss why so many chiropractors get unnecessarily frustrated and the 3 things they can do to help minimize bad frustration. Enjoy!

105:  How To Deal With Frustration

Chiropractors love new patients. Frankly, chiropractors need new patients. So why is it that they don't understand where they come from? So many chiropractors lump their new patients into a total. They don't stop to think about the different pathways that patients use to find them. That's a mistake. In this episode I talk about the 6 avenues in which new patients find a chiropractor. I discuss some pros and cons of each avenue and I even tell you which one you should NEVER use. Enjoy!

104: Where Do New Patients Come From?

Many times, I have been asked, "What can I do TODAY that will take my practice to the next level?" It's one of those popular interview questions, and I used to try to give a really insightful answer. But the last time I was asked, "What can I do today that will take my practice to the next level?" my answer was simple...NOTHNG. In this episode I talk about success and where it comes from. I talk about where "practice home run" myths come from and why chiropractors believe them. I also discuss what you CAN do today that will change your life for the better. Enjoy!

103: Do This Today. Double Your Practice.

Recently, <a href="https://en.wikipedia.org/wiki/Joe_Rogan">Joe Rogan</a> decided to <a href="https://youtu.be/iZSgHM_Ahkw">rant about chiropractic on his podcast.</a> (Warning: strong language) Was he right? Was he wrong? I decided to talk it on my podcast this week. Here we go... First thing…CALM DOWN. It doesn’t matter if Joe Rogan hates chiropractors. People have always hated chiropractors and they always will. What happened: In the past, Joe Rogan has been skeptical of chiropractic, but recently lashed out against chiropractors proactively. He got all worked up after reading an article called <a href="https://theoutline.com/post/1617/chiropractors-are-bullshit">“Chiropractors are Bullshit”</a> and began repeating what he read on his podcast. Two reactions from chiropractors - Blindly defend chiropractic - Attack Joe Rogan Problem with that - Chiropractic has problems. Blindly defending it minimizes legitimate concerns/problems. - Often chiropractic doesn’t need to be defended because chiropractors are the problem. - Joe Rogan shares his thoughts for a living. We are listening to a process, not a conclusion. - Joe Rogan has shown to be an open minded person. He will listen to both sides. - Attacking the person minimizes the concern What really happened: - Rogan had a bad experience with a chiropractor - He felt mislead/duped and is upset about that - mad at chiropractic - Went looking for confirmation that chiropractic sucks - He FOUND IT! What he said that was misinformed or wrong - Chiropractors aren’t doctors - No science to support it - Inaccurate and irrelevant history of chiropractic - They kill people What he said that was right - Just like popping your own neck (In some offices, that's true...sadly) - Preventative maintenance most important - He was mismanaged by a chiropractor Final Thoughts - It DOESN’T MATTER if one person doesn’t like chiropractors.| - Chiropractors are typically our own worst enemy and we need to take responsibility. - Joe Rogan should have a chiropractor on his show. There’s a problem with that. You never know what he’s going to get. It’s the same reason medical professionals don’t like referring to chiropractors. Too much of a gamble. Something to consider: What if your next new patient was going to report to the world their experience in your office? Would you take care of them differently?