The construction industry is at a crossroads. It is truly the best of times and the worst of times. Although we are gravitating more collaborative project delivery methods and many exciting technological advances and new construction methods, we struggle with issues such as workforce development, diversity and inclusion, lack of innovation, safety issues, and high stress and burnout. We have created a very tough industry. It's not for the faint of heart. Our industry (Construction/Extraction) has the highest suicide rate of any industry. The people side of the business is not our best thing. Our industry image is poor and our margins are slim. So what can we do about these dire issues? This book has some answers. By focusing on the typical emotional profiles that represent the industry, we explore ways to address these issues by focusing on our people. There are practical solutions and readily implementable initiatives that will help solve these problems. In addition, there are evaluations and simple methods that are easy to follow that will allow your company to overcome these issues and thrive in this new marketplace.