“A Powerful Culture Starts with You is just the book we need right now to help leaders create energized, engaging environments where people can thrive. Inspired people take care of their customers, which in turn drives business and leads to a healthy bottom line. But it all starts with you, so read this book and apply its wisdom!”

--Ken Blanchard, coauthor of The New One Minute Manager® and Simple Truths of Leadership

As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation and wreaking havoc on company growth.

Through the use of real-life examples and client conversations, organizational psychologist and Master Coach Dr. Shahrzad Nooravi shares three models for driving a strong culture: WATCH IT, DRIVE IT® and WALK IT®.

WATCH IT centers on looking at your culture from a fresh perspective with simple assessment tools and awareness of Culture Stressors that drive people away while maximizing Culture Cultivators and empowering your Culture Guardians.

DRIVE IT® focuses on driving culture from the inside out. This self-coaching model starts with self-reflection and openness to seeing your strengths and possible development areas reflected in your company’s culture. It is the scary and empowering initial step that will help you be the change and help you create your dream life and dream business.

WALK IT® guides on managing the constant change that will and should happen to your growing business.

Dr. Shahrzad Nooravi is an organizational psychologist and Master Certified Coach (MCC) who specializes in partnering with leaders to help them create engaging, innovative and productive cultures. A driver of change for her clients and her community, she has been named “Trailblazer of the Year,” “Citizen of the Year,” and “A Voice to Listen to” for driving positive change in local and global communities. When she is not serving her clients and community, Dr. Nooravi enjoys spending time with her husband and family in Southern California, playing tennis and traveling the world.